摘要
首先界定了"旅游目的地映象","旅游目的地幻象","旅游目的地印象"等概念的内涵。通过问卷调查的方式得出游客对庐山旅游幻象和印象构成因子的感知差值和旅游映象分值,进而对问卷调查结果进行分析和阐述。最后从旅游者的视角,结合旅游目的地映象的分析结果探寻庐山旅游发展中的一些问题及其存在的原因,并根据旅游者的反馈意见提出一些新的认识和思考。
At first this paper gives definitions to ＂Tourism destination image＂,＂Tourism destination Vision＂ and ＂Tourism destination impression＂.According to questionnaire survey,get the perception differences between ＂Tourism destination Vision＂ and ＂Tourism destination impression＂,and tourism destination image together,then analyzes the questionnaire results to get some conclusions.Finally from tourist opinion,combining with the analysis of tourist destination image,the author raises some causes for the problem in Lushan tourism development.Furthermore the author put forward understanding and some new thoughts for current difficulties from the visitors＇ feedback.
出处
《经济地理》
CSSCI
北大核心
2011年第3期523-528,共6页
Economic Geography
关键词
庐山
旅游目的地映象
旅游目的地幻象
旅游目的地印象
Lushan
tourism destination image
tourism destination vision
tourism destination impression
