摘要
多年来我国广告业总体规模持续扩展,但具有综合实力和国际竞争力的广告企业不多,广告业发展存在区域性不平衡,中西部地区与东部地区差距明显。本文通过各项具体指标分析对中国区域广告发展提出对策建议。
The scale of China advertising industry is expanding for years.However, seldom are agencies with comprehensive competition and international power,Here are suggestions for the regional advertising development of China.
出处
《中国广告》
2011年第2期131-133,共3页
China Advertising
关键词
广告业
区域性
对策
Advertising Industry Regional Development Strategies
