摘要
在市场经济和全球化大背景下,品牌已经成为管理领域的一大战略和生活领域的一大时尚。公安管理中许多管理对象和管理手段也同样具备品牌管理的特性,因此可以把品牌管理引入公安管理。研究品牌管理及其在公安管理中的应用,既是管理科学发展对公安管理提出的要求,也是公安管理实践的需要。掌握品牌和品牌管理的基础理论,弄清企业品牌管理与公安品牌管理既有共性和差异,是在公安管理当中运用品牌管理方法的基础。公安组织导入公安品牌管理,要以建立学习型组织为契机,大力普及品牌管理知识,通过制定公安品牌管理战略,不断强化公安品牌的核心价值,以持之以恒的品牌传播不断提高公安品牌的知名度和美誉度。
Under the background of market economy and globalization,brand has already become a major strategy in the domain of administration and a main trend in the field of life.Many targets and means of public security administration share the characteristics of brand administration as well,therefore it is feasible to lead band administration into public security administration.A study on brand administration and its application in public security administration,is not only a requirement upon public security administration from the development of administration science,but a need from the practice of public security administration.To master the basic theory of brand and its administration,and to make clear that there are similarities and differences between enterprise brand administration and public security band administration,constitute a foundation on which the methods of brand administration could be applied in public security administration.When leading in brand administration of public security,the public security agencies should take the establishment of study-oriented agencies as a turning-point,popularize the knowledge of brand administration with great efforts,increasingly strengthen the core value of public security brands by laying down brand administration strategies of public security,and constantly promote the popularity and favorability of public security brands in a persistent way.
出处
《福建警察学院学报》
2011年第1期35-40,共6页
Journal of Fujian Police College
关键词
品牌
品牌管理
公安品牌管理
brand
brand administration
brand administration of public security
