摘要
多元化经营是企业成长壮大到一定阶段的发展战略选择。多元化经营包括同心多元化、横向多元化、纵向多元化和无关联多元化四种主要形式。出版集团要充分认识多元化经营的利弊,做好出版主业是基础,应该根据关联度和自己的专长,适时适度地开展多元化经营,还要注意企业文化建设与人才的培养。
Diversification is the strategic choice of an enterprise when it has developed at a certain stage. Diversification includes four main forms which are Concentric Diversification, Horizontal Diversification, Vertical Diversification and Unrelated Diversification. Publishing groups should fully understand the pros and cons of diversification, regarding completing the publishing industry as the foundation, and developing the diversification timely and moderately according to the correlation and their own advantages. In addition, they should pay attention to the cultural construction of an enterprise and talent cultivation.
出处
《出版科学》
CSSCI
2011年第2期55-59,共5页
Publishing Journal
关键词
出版集团
多元化经营
Publishing group Diversification
