摘要
以《晋江经济报》、《人民日报》、《中国体育报》2007-2009年涉＂体育领域＂的报道为研究对象,探讨了在＂体育城市＂建设背景下媒体对晋江体育形象的报道变化。研究认为,这3年间晋江在体育城市建设背景下,三家报业媒体中对晋江体育发展的报道均是客观的。在塑造晋江体育城市形象中《晋江经济报》和《中国体育报》对晋江体育事件的关注度无论是从议题数量、议题范围都明显高于《人民日报》。大型赛事的举办是晋江吸引媒体、树立体育城市形象的＂法宝＂,其次是发展经济、加强媒体沟通。
With the research methods of literature study,logic analysis and statistics,the paper uses the sports reports in Jinjiang Economics Newspaper,People＇s Daily and China Sport Daily from 2007 to 2009 as the research object and discusses the changes of the reports about the sports image of Jinjiang city under the background of sport city construction.The paper points out that the three newspapers has given the objective reports about the sports development in Jinjiang city.The reports topics and reports ranges of the Jinjiang Economics Newspaper and the China sport Daily are more than those of the People＇s Daily.The great sports competition is the most important way for the Jinjiang city to attract media report and construct the sports image of the city,then is the economic development and intensifying media contact.
出处
《体育成人教育学刊》
2011年第1期41-43,共3页
Journal of Sports Adult Education
