摘要
涪陵榨菜属地理标志商标,是涪陵的重要软实力之一。认识涪陵榨菜的软实力,加大营销力度,提升涪陵榨菜的国际知名度,有利于推动涪陵榨菜健康与快速发展。文章从软实力的含义、涪陵榨菜硬实力和固有软实力的体现、提升涪陵榨菜软实力的途径与措施进行了论述。
Fuling pickled mustard tuber belongs to geography mark brand, and one of the most important soft power. If we know soft power of Fuling pickled mustard tuber and promote its international popularity, we can push forward development of Fuling pickled mustard tuber healthily and quickly. The article discusses meaning of soft power, expression of hard power and soft power of Fuling pickled mustard tuber,ways and steps of promoting Fuling pickled mustard tuber soft power.
出处
《中国调味品》
CAS
北大核心
2011年第3期17-19,共3页
China Condiment
关键词
涪陵榨菜
地理标志商标
硬实力
软实力
Fuling pickled mustard tuber
geography mark brand
hard power
soft power
