摘要
财经类院校主要以经济、管理为支柱学科,又具有市场、竞争、效益等文化内涵,发展留学生教育的前景十分广阔。文章通过SWOT分析法,对财经类院校留学生教育发展的优势、劣势、机遇和威胁进行了全面分析,并提出了发展留学生教育的市场战略、学科战略和环境战略。
Economics and management are two major subjects in universities of Finance and Economics.With the cultural connotation of market,competition,and benefit,there must be a broad prospect in overseas student education in those universities of Finance and Economics.The thesis adopts the SWOT method to analyze the strength,weakness,opportunities and threats of present overseas student education in universities of Finance and Economics.This article states that market strategies,academies strategies and environment strategies should be adopted in overseas student education in universities of Finance and Economics.
出处
《浙江万里学院学报》
2011年第1期104-109,共6页
Journal of Zhejiang Wanli University
基金
2009年上海市教育科学研究市级项目"金融危机背景下财经类院校留学生教育现状与对策研究"阶段性研究成果(编号:B09044)
关键词
财经类院校
留学生
SWOT分析法
战略选择
universities of finance and economics
overseas student
SWOT analysis
strategy choice
