摘要
文章针对创意产品和创意服务贸易展开研究,对中日韩三国创意产品和创意服务贸易现状及其竞争优势进行分析后,分别从国际市场占有率、TCA指数、RCA指数的角度对三国的创意产品和创意服务贸易国际竞争力进行了实证和比较分析,发现我国创意产品贸易竞争力明显强于日韩,而三国在创意服务贸易领域内的竞争力不相上下,最后提出强化我国创意产品和创意服务贸易国际竞争力的相应策略。
This paper aims to do research on creative goods and service trade.After a brief analysis of the condition and comparative study of creative goods and service trade in China,Japan and Korea,the paper does empirical and comparative analyses of the three countries from angle of international market share,TCA（Trade Competitive Advantages）index and RCA（Revealed Comparactive Advantage） index.It discovers that China＇s competitiveness of creative goods trade significantly exceeds Japan and Korea,which indicates that the three countries have the same competitive abilities in creative service trade.Finally,the paper proposes corresponding strategies to enhance China＇s international competitiveness of creative goods and creative service trade.
出处
《浙江万里学院学报》
2011年第1期18-23,共6页
Journal of Zhejiang Wanli University
基金
国家自然科学基金资助项目(编号:70873018)
浙江省社科联重点课题(编号:2009Z13)
杭州市哲学社会科学规划常规性重点课题(编号:A10SH03)
关键词
创意产品
创意服务
国际竞争力
creative goods
creative service
international competitiveness
