摘要
黑龙江省入境旅游市场近年来发展迅速,为旅游业及经济发展做出了重大贡献,但入境旅游在黑龙江省旅游市场所占比重较小且外汇收入较低,在发展的过程中还存在国际知名度不够,目标市场单一,软件硬件环境欠佳等问题。应加快国际旅游目的地的建设,开展有针对性的境外促销以拓展国际旅游客源市场,完善旅游基础设施及其配套设施,加大旅游产品开发深度并延长旅游产业链条,加强旅游区域合作以提升旅游综合竞争力。
Recent years,inbound tourism market of Heilongjiang Province developed rapidly,and made significant contribution for tourism and economy,but the proportion of inbound tourism was small in tourism of Heilongjiang Province,and foreign exchange earnings was low.There were some problems in the process of development,such as interantional recognition was not enough,the target market was single,as well software and hardware environment were poor.So Heilongjiang Province should speed up the construction of international tourism destination,carry out promtions in outside borders to expand the international tourism market,improve the tourism infrastructure and supporting facilities,increase the depth of tourism products and extend the tourism industry chain,and enhance regional cooperation in tourism to promote tourism competitiveness.
出处
《黑龙江对外经贸》
2011年第1期13-14,共2页
Heilongjiang Foreign Economic Relations and Trade
基金
2010年度河北省社会科学发展研究课题(区域经济联合基金项目
201005004)
2010年河北省软科学研究计划项目(10457206D-19)
关键词
入境旅游市场
客源国
黑龙江省
inbound tourism market
source of tourists
Heilongjiang Province
