摘要
该文针对目前国有大中型企业对“企业形象”的理解以及如何塑造企业形象，认识上存在的一些片面性以至误解，通过澄清模糊认识，引导企业经营者把握好企业形象的高定位，从而增强企业的市场竞争力。
Aiming at some unilateralism of misunderstanding on the cognition of ' enterpriseimage' and how to build in large or middle scale state enterprises at present,this paperclarified the blurry cognition to lead the enterprise operator to hold well the high orientation of enterprise image,so as to improve the market competitive ability of the enterprise.
出处
《福建轻纺》
1999年第7期10-11,16,共3页
The Light & Textile Industries of Fujian
关键词
企业形象塑造
市场竞争力
形象塑造
Image-building of enterprise, Misunderstanding, Market competitive
