摘要
广播电视报的发展经历了两次转型期,即五六十年代的宣传品式的发展和八九十年代粗放经营式的发展,目前正面临着完全市场地位的第三次转型。报纸的转型出路在于突破旧有的管理、编辑和经营模式,在细分市场里根据读者实际需求进行全方位的大胆创新。
Radio and TV News has experienced two transformations. One was the development of propaganda material in fifties and sixties, and the other was the development of extensive management in eighties and nineties. It is currently facing the third round transformation, the goal of which is occupying the market and keeping the market status. The outlet of newspaper transformation lies in breaking old patterns of management, edition and operation. It also depends on the bold comprehensive innovation according to the demand of readers.
出处
《太原大学学报》
2010年第4期80-82,共3页
Journal of Taiyuan University
关键词
体制改革
转型创新
出路对策
system reform
transformation and innovation
solutions
