摘要
陆费逵在经营中华书局的过程中,充分注重公共关系的重要性,在危机面前及时采取有效的公关策略,使中华书局得以成为近代出版业的重镇。在应对"民六危机"的过程中,陆费逵有针对性的采取了应对措施,并利用人格力量重塑公众信心,取得了很好的效果。陆费逵的危机公关策略是中国公关业的历史财富,值得进行充分探讨。
During managing China Book Company,Lu Feikui focused on the importance of public relations and could take timely and effective public relations strategy in the face of the crisis,which made China Book Company into the key figure of publishing industry in modern China.In the process of responding the crisis in the public six,Lu Feikui took targeted measures and used personality to rebuild public confidence,thus achieving good results.Lu Feikui＇ strategy on the crisis public relation is the history of wealth in China public relations industry and it should be fully explored.
出处
《云南电大学报》
2010年第4期75-78,共4页
Journal of Yunnan Rty University
基金
浙江农林大学资助项目(2351000995)
关键词
陆费逵
危机公关
中华书局
民六危机
Lu Feikui
crisis public relations
China Book Company
the crisis in the public six
