摘要
线形态艺术作为现代平面广告设计的视觉表现元素之一,已成为现代平面广告创意表达的基本视觉语汇。但由于设计师常常将线作为平面设计元素的形式去创造表现图形,而忽视了线形态本身的艺术魅力和情感表达,致使现代平面广告中的一些有关线的表述缺乏深层次文化性,本文试从现代平面广告设计向当代多元化艺术设计的转向中,以线形态本身的艺术形态魅力结合其实际应用来重新解读线形态艺术在现当代平面广告设计中的价值与涵义。
Line art as a form of modern graphic design element of visual performance, has become a creative expression of modern graphic basic visual vocabulary. However, as designers often use line as the form of graphic design elements to create a performance graph, while ignoring the line of its own form of artistic charm and emotional expression, resulting in the modern print ads in some of the lines expressed a lack of cultural depth, this article Modern graphic design tries to shift the contemporary diversity of art and design in order to line their own art forms shape charm combined with its practical application to re - interpret line of modern and contemporary art in the form of print ad design, the new value and meaning.
出处
《昆明理工大学学报（社会科学版）》
2010年第6期78-81,86,共5页
Journal of Kunming University of Science and Technology(Social Sciences)
关键词
平面广告设计
线形态艺术
视觉语言
visual communication design
line shape art
visual language
