摘要
实践教学在高职院校的教育教学中占据着十分重要的地位,它是学生接受知识、培养技能的重要环节与有效手段。在广告专业的人才培养过程中,实践教学显得尤为重要。论文从分析当前高职院校广告专业实践教学中存在的问题和不足入手,探讨了加强和改善广告专业实践教学的方法和途径。
Practice teaching in higher education institutions occupies a very important position,it is the important part and effective means of receiving the knowledge and skills for students.In the advertising process of professional personnel training,practice teaching is very important.This paper starts from the analysis of current problems and deficiencies in the advertising practice teaching,discusses the teaching methods and approaches of strengthening and improving advertising practice.
出处
《高教论坛》
2011年第2期108-110,共3页
higher education forum
基金
桂林航天工业高等专科学校校级科研立项课题"广告策划专业实践教学体系研究"(编号:X09J015)
关键词
高职院校
广告专业
实践教学
vocational colleges
advertising professional
practice teaching
