摘要
语言和文化关系密切,互相依存。广告是一种文化产物,广告语言是广告文案的基本内容,因此,广告语言必然会打上民族文化的烙印。本文展示了中美民族的性格及其差异,揭示了中美民族性格差异对中美广告语言所产生的重大影响。
This paper mainly aim to illustrate the differences between Chinese national character and American national character and the impacts lead by the differences.Analyzing the major aspects of Chinese national character and American national character,and exploring their impacts on the advertising language,can be of great significance both for the readers to better understand the Chinese culture and the American culture and for the copywriters to be more culturally conscious in intercultural advertisement creating.
出处
《洛阳师范学院学报》
2011年第1期36-38,共3页
Journal of Luoyang Normal University
关键词
广告语言
中国民族性格
美国民族性格
Chinese
America
national character
differences
advertising language
