摘要
心理账户是指个体对经济行为进行编辑、分类、预算以及评估的过程。心理账户中的基本特征主要包括享乐主义编辑、非替代性和局部账户。这些特征又受到一些因素的影响,如享乐主义编辑受事件框架和个体差异的影响,非替代性和预算控制受模糊性的影响,局部账户受价值原始水平、语义联系程度和评价方法的影响。未来对心理账户的研究需要进一步探讨心理账户特征的普遍性、心理账户的机制及其文化差异。
Mental accounting describes the entire process of coding,categorizing,budgeting and evaluating. The basic features of mental accounting include hedonic editing,non-fungibility and topical account. These features are influenced by some factors,such as hedonic editing which is influenced by frame and individual differences,non-fungibility and mental budgeting which is influenced by ＂malleable＂ factors,topic account which is influenced by original value,semantic relatedness and evaluation methods. Research in the future needs to explore the generalization,underlying mechanism,and cultural differences of mental accounting.
出处
《心理科学进展》
CSSCI
CSCD
北大核心
2011年第1期124-131,共8页
Advances in Psychological Science
关键词
心理账户
享乐主义编辑
非替代性
预算
自我控制
mental accounting
hedonic editing
non-fungibility
budgeting
self-control
