摘要
近年来,网络技术的快速发展,促进了电子商务日新月异的变化,越来越多的人开始利用互联网来从事商品买卖活动。网络零售这一新的经济模式给整个零售行业带来了强大动力,并且它凭借自身的独特的优势,正在发挥着越来越大的作用。本文首先阐述了网上零售业的含义和特点,接着分析了阻碍它发展的影响因素,最后针对这些因素提出了相应的解决对策。
The development of Internet technology has brought great changes to electronic commerce in recent years.More and More people begin to use Internet to engage in commodity transaction.Network retail,a new model of the economy,brings a strong driving force to retail trade.And because of its unique property,net work retail plays a greater and greater role.To begin with,the article elaborates the meaning and characteristic of network retail.Then it analyzes the influence factors of network retail.In the end the article puts proposes some solutions.
出处
《上海商学院学报》
2010年第6期65-68,共4页
Business Economic Review
基金
2009年福建省教育厅B类人文社科研究项目
关键词
电子商务
网络零售
影响因素
发展策略
electronic commerce
network retail
influence factor
development tactics
