摘要
中国休闲体育用品市场在全球金融危机之后快速复苏,国内体育用品行业多年来形成的以耐克、阿迪达斯占据主流市场的格局正在逐步瓦解,李宁、安踏、匹克、特步等一系列国内品牌正迅速崛起;户外休闲运动装备市场越做越大;休闲体育服装市场更趋时尚;休闲体育器材市场商机无限;休闲运动场馆设施备受关注;休闲体育测量与评价市场前景广阔;对比国内外运动品牌2009年业绩表现,不难发现体育用品行业初现"国进洋退"趋势。
China leisure sports market was quickly recovered after the global financial crisis.The formation of the domestic sporting goods to NIKE and ADIDAS for many years is gradually disintegrated from the mainstream market structure.A series of domestic brands like LINING,ANTA,PEAK and Xtep are rising rapidly.The outdoor sports equipment market grew larger than before.The casual sports apparel market become more stylish.The leisure sports equipment market earns great opportunities and the recreational sports facilities is being paid closed attention to by the consumers.The leisure sports measurement and evaluation market prospects broad.Comparing with the similar performance sports brand in 2009,we can find that the domestic sporting goods play an important part in the domestic market and oversee sporting goods is not as attracted as before.
出处
《天津体育学院学报》
CAS
CSSCI
北大核心
2010年第6期465-468,共4页
Journal of Tianjin University of Sport
基金
国家哲学社会科学重大招标项目(项目编号:09&ZD054)子课题(项目编号:09&ZD05403)
关键词
休闲体育用品
户外运动休闲
休闲体育服装
休闲体育器材
休闲运动场馆
休闲体育测量评价
leisure sport product
outdoor recreation
casual sports apparel
leisure sports equipment
recreational sports facdities
leisure sports measurement and evaluation
