摘要
体验经济时代已经到来,体验广告应运而生,它可以为消费者提供更加个性化的体验感受,创造性的利用媒介,让消费者参与创意过程。如何在体验经济背景下,更好的利用体验广告策略,为客户创造体验,为企业赢得市场是本文探讨的问题。
With the arrival of experience economy,experience advertisement has come into existence.It can provide the customers more individual experience,and make a creative use of the media,so as to let the customers experience the procedure of creation.Yet,how to make the customers get a better use of the strategy of experience advertisement and how to create the experience for the customers in order to win the market for the enterprises under the background of experience economy is the research question for the present paper.
出处
《贵州大学学报（社会科学版）》
2010年第5期31-34,共4页
Journal of Guizhou University(Social Sciences)
基金
河南省教育厅2009年度人文社会科学研究项目[2009-QN-057]
关键词
体验
体验经济
体验广告
experience
experience economy
experience advertisement
