摘要
张家界拥有丰富的人文旅游资源和独特的自然景观,随着"两型"社会的积极构建以及区域旅游竞争的愈演愈烈,单一的观光旅游已不能带动经济的长远发展。因此,可持续发展的旅游产业集群已成为创造竞争优势的必然选择。应用态势分析法对张家界旅游产业集群的优势、存在的问题、机遇和挑战进行研究,形成张家界旅游产业集群的SWOT战略组合,对实现张家界旅游产业集群的可持续发展有着重要的作用。
Zhangjiajie possesses affluent humanity tourism resources and unique natural landscapes.With the positive construction of two-type society and fierce local tourist competition,signal sightseeing tour can＇t promote the long-term development of economy.So the sustainable development of tourism industry cluster has become the inevitable choice of creating competitive advantage.Using the situation analysis,by studying the advantages of Zhangjiajie tourism industry cluster,existing problems,chances and challenges,the SWOT strategies combination of Zhangjiajie tourism industry cluster is formed,which plays an important role in realizing the sustainable development.
出处
《湖南人文科技学院学报》
2010年第4期32-35,共4页
Journal of Hunan University of Humanities,Science and Technology
关键词
产业集群
旅游
张家界
可持续发展
industrial cluster
tourism
Zhangjiajie
sustainable development
