摘要
全球邮轮旅游市场一直稳健增长,潜力很大。自1980年以来,邮轮旅游一直以年均8.6%的速度增长,邮轮公司的规模也在稳定增加。据国际邮轮协会预测,2010年,全世界预计将有1800万名邮轮游客,到2015年则将超过2000万名。虽然亚洲地区的邮轮经济与欧美地区相比尚处于发展阶段,但潜力很大。具有悠久而丰富的历史文明和人文景观、旅游设施要件大为改善的中国正越来越受到瞩目。2008年的北京奥运会和2010年上海世界博览会,在极大提升中国国际影响力的同时,吸引了更多的游客来中国观光,也将对中国邮轮经济发展起到良好的助推作用。现代邮轮旅游是世界旅游业中发展最快的市场,具有消费水平高、经济拉动作用强、辐射带动区域大的特点,是海滨旅游城市的必然选择。积极开拓包括国际邮轮旅游市场在内的高端旅游市场,对于实现旅游经济增长模式由单纯游客数量的增长向旅游质量和效益的增长转变,具有重要的意义。
Globally cruise market grows steadily and has great potential. Since 1980, cruise tourism has an average annual increase of 8.6% and the number of cruise companies is increasing steadily. According to the prediction of Cruise Lines International Association, by 2010 there will be 18 million cruise tourists and it will be more than 20 million in 2015.Though cruise economic in Asia is in developing stage, but the cruise economic development has great potential. China is a country with a long history of ancient civilization and cultural landscape. Tour facilities are improving day by day. China is attracting worldwide more and more attention.2008 Beijing Olympic Games and Shanghai World Expo 2010 increase the international in uence and attract more tourists to come to China. It will play a promotion role to cruise economy.Cruise tourism is the fastest development market in world tourism industry. It has the characteristic of high consumption, strong economy pulling, big radiation areas. Exploiting high-end tourism market including international cruise tourism has great significance to achieve the tourism economic growth model change from increase of the amount of tourists to the rising of tourism quality and benefit.
出处
《世界海运》
2010年第12期10-17,共8页
World Shipping
