摘要
目前市场国际化趋势不断扩大，随着国外先进经营理念和竞争技巧的引进，国内服装企业开始重视自身的企业形象．本文通过对服装企业所处的内外环境以及服装业的发展趋势的分析，提出面临发展、改革与竞争的服装企业希求在未来的市场竞争中脱颖而出，立于不败之地，必须树立企业形象．
The Chinese fashion enterprises are developing along the international market direction.With the advanced foreign managing ideas and competitive techniques having been introduced,Chinese fashion enterprises are now attaching importance to the Corporate Identity.By analyzing the enviroments and the developing tendency of Chinese enterprises,we consider that molding excellent Corproate Identity,creating international famous brands are surely the most important problems.
出处
《西北纺织工学院学报》
1999年第1期100-103,共4页
Journal of Northwest Institute of Textile Science and Technology
