摘要
产品形象创新,是装备制造业提升自主创新能力和创品牌的重要手段。笔者通过对产品形象的概念和特征分析,探讨了产品形象的评价问题,提出了一套科学合理的产品形象创新决策方法。旨在指导企业作出正确的产品创新决策,确保产品创新的实效性。
Product image innovation is an means for equipment manufacturing industry to improve the self-renovation capability and the brand independent innovation ability.According to the analysis of the concept and the characteristic of product image,the paper proverbs the problems of product image evaluation and puts forward a set of scientific and reasonable product image innovative decision-making methods.The aim is to direct the enterprises to make correct decisions and ensure the effectiveness of the innovative product image.
出处
《装备制造技术》
2010年第11期83-84,87,共3页
Equipment Manufacturing Technology
关键词
装备制造业
产品形象
决策
创新
equipment manufacturing industry
product image
decision-making innovation
