摘要
虽然低碳新产品比高碳旧产品更有市场潜力,但并不是每一种低碳新产品都能成功地占领市场。在创新扩散模型的基础上,建立了低碳新产品的市场占有模型,从理论上揭示了低碳新产品市场占有的三类典型状态(低碳新产品完全占有市场、低碳新产品被挤出市场、低碳新产品与高碳旧产品共同占有市场)及其本质。
It is said that the market potential of new low-carbon product is better than old high-carbon product’s.However,not every kind of new low-carbon product can win the competition.A model of market occupying of new low-carbon product is built in this paper.Through the model,three typic market states（new low-carbon product entirely occupying the market,new low-carbon product retreating from the market,and new low-carbon product sharing the market with old high-carbon product） and their essences are studied.
出处
《科技进步与对策》
CSSCI
北大核心
2010年第22期152-155,共4页
Science & Technology Progress and Policy
关键词
低碳新产品
高碳旧产品
创新扩散模型
市场占有
New Low-carbon Product
Old High-carbon Product
Innovation Diffusion Model
Market Occupying
