摘要
探讨了口碑营销对农家店发展的促进作用,提出了农家店口碑营销的创造方法和传播途径。
The promoting effects of word-of-mouth marketing tactics on countryside stores were discussed. Some create methods and spread approaches were proposed.
出处
《安徽农业科学》
CAS
北大核心
2010年第30期17263-17264,17333,共3页
Journal of Anhui Agricultural Sciences
基金
福建省经济贸易委员会资助
关键词
农家店
口碑营销
意见领袖
创造方法
传播途径
Countryside stores
Word-of-mouth marketing
Opinion leader
Create method
Communication path
