摘要
针对我国农村居民需求特征，提出了开拓我国农村市场的营销策略，可供厂商和政府经管等部门作决策时参考。
In accordance with the demand characteristics of rural residents, the paper provides the marketing strategies for developing the rural markets in China. Valuable reference is supplied in the research for the firms and departments governing economic management to make decisions.
基金
香港合作研究项目
关键词
农村居民
营销策略
中国
农村市场
rural residents
demand characteristics
marketing strategy
