摘要
现阶段我国的"媒介融合"是独具中国特色的有限融合,多样性、差异化、动态发展的过程是目前中国"媒介融合"的主要特点。在全球背景下,我国媒介运作的核心是建立新的竞争模式,形成新的媒体观,以专业化制作水平,在更好地满足受众深层次需求的基础上,进一步实现人性化、以人为本的传播方式,形成新的传媒业态。
At the present stage of China＇s ＂media convergence＂ is a unique Chinese characteristics, the limited integration, diversity, difference, dynamic process of development is China＇s ＂media integration＂ of the main features. In the global context, China＇s media is the core of the operation of the establishment of a new mode of competition, to form a new media concept of the specialized production level, in-depth to better meet the needs of the audience, based on further realization of human-oriented, people-oriented communication way to form a new media Yetai.
出处
《新闻界》
CSSCI
北大核心
2010年第5期27-29,共3页
Journalism and Mass Communication
关键词
媒介融合
新媒体
合竞时代
media convergence new media era of co-competing
