摘要
设计界对当前我国土特产品包装存在设计简单、缺乏地域特色、传统文化性弱等问题有清楚的认识,对土特产品包装设计的基本原则、设计思路和设计方法有比较正确的看法。除此以外,本文认为还存在研究者文化理论素养需要提升、对地域文化缺少深度研究与开发、对如何与生产厂商合作以推动设计水平提高需要探求等问题。
The designers are now fully aware that package designs for local specialties are too simple,devoid of local culture and distinguishing features.The guidelines,principles and methods of their designs are appropriate.However,there is still much room for improvement in the designers＇ cultural awareness,their understanding and development of the local culture,and their cooperation with the manufacturers.
基金
四川省教育厅社会科学重点项目"符号学视野下的四川土特产品包装设计研究"的阶段性成果之一
项目编号:08SA046
关键词
土特产品
包装设计
地域文化
local specialties
package design
local culture
