摘要
通过品牌价值分析,从实现品牌价值的角度探讨提升煤炭企业品牌竞争力的策略,即:以满足客户需要为核心,强化社会责任与信用建设,塑造品牌文化。
Based on the analysis of brand value,the paper discusses the brand promotion strategy from the aspect of achieving brand value,including satisfies the requirements from clients,enhance social responsibility and credit building,and create brand culture.
出处
《中国煤炭》
北大核心
2010年第10期32-35,共4页
China Coal
关键词
策略
竞争力价值
品牌
煤炭企业
strategy
value of competitiveness
brand
coal enterprise
