摘要
语法隐喻是系统功能语法的一个重要概念,包括概念隐喻和人际隐喻。人际隐喻可以进一步区分为语气隐喻和情态隐喻。语气隐喻是指语气系统的非一致式体现。语气隐喻在广告语篇中的恰当运用,有助于广告目标的实现。
Grammatical metaphor is one of the most significant concepts in Systemic Functional Grammar,which consists of ideational metaphor and interpersonal metaphor.Interpersonal metaphor can be further divided into metaphor of mood and metaphor of modality.Mood metaphor is the non-congruent realizations of the mood system.The present paper elaborates the interpersonal meaning in advertising discourse from the perspective of mood metaphor,analyzes the realizations and functions of mood metaphor in advertising discourse,and then concludes that the appropriate use of mood metaphor in advertising discourse contributes to the realization of the target of advertising.
出处
《西南大学学报（社会科学版）》
CSSCI
北大核心
2010年第6期146-149,共4页
Journal of Southwest University(Social Sciences Edition)
