摘要
利用群体效应形成的区域品牌，已逐渐成为助推福建区域经济发展的强力“引擎”，也是海峡西岸经济区建设的重要战略环节。但总体上福建区域品牌的知名度并不高，福建区域品牌意识和区域品牌经济与国内外先进地区存在一定差距，在区域品牌建设中，要明确福建发展战略定位，并从政府、企业、行业协会三方面入手进行区域品牌的提升和扩展。
The regional brand formed by group effect has become a powerful engine in boosting regional economic development in Fujian, and a important strategic link in building the economic zone on the west side of the Taiwan Straits. But on the whole, the regional brand in Fujian isn＇t famous, and there is still distance in brand consciousness and economic levelbetween Fujian and the advanced area in and broad. It is necessary to ascertain the strategic orientation of Fujian, upgrade and expand the regional brand from three aspects of the government,the enterprise and the industry association.
出处
《科技成果管理与研究》
2010年第10期44-47,共4页
Management And Research On Scientific & Technological Achievements
关键词
福建省
区域品牌
战略
Fujian province
regional brand
strategy
