摘要
本文从产品质量与科技含量、产品设计、广告创意角度对国内外体育用品企业自主创新做了对比分析,揭示出影响我国体育用品企业自主创新动力的动力因素,进而寻觅到我国体育用品企业自主创新路径。
This paper, from the product quality and technology content, product design, advertising creative perspective, made a comparative analysis on independent innovation of domestic and international sporting goods company, revealed the dynamic factors impacting China sport goods business innovation power, and found out the path of indePendent innovation of the sporting goods business in China.
出处
《体育科技文献通报》
2010年第11期84-85,110,共3页
Bulletin of Sport Science & Technology
关键词
体育用品
企业
自主创新
动力因素
路径
sport product business
independent
innovation
power factor
path
