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文化因素对跨国经营的分层影响机制研究

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摘要 针对国内文化因素对跨国经营领域缺乏基础理论研究的现状,以及中国对外直接投资遇到的文化障碍,文章对比进行了多层次、动态的探讨。借助Redding的商业系统模型,从复杂性思维的角度,结合相关案例,构建出文化因素对跨国经营的分层影响机制理论模型。并运用该模型探讨了跨文化经营中表象与实质、冲突与融合、观念与行动、文化与制度等要素间的互动关系,及其对最终绩效的影响。
出处 《兰州学刊》 CSSCI 2010年第9期70-73,共4页
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