摘要
立足于高等教育市场的需求,创建大学品牌,提高竞争力已成为我国大学发展的迫切要求。文章首次提出用大学品牌度作为大学品牌的评价方法,论证了大学品牌度评价指标体系构成要素的确定原则,从大学功能性要素和资源性要素两个方面对大学品牌度的构成要素进行了分析。
Based on the demand of higher education market,creating university brand and improving competitive power have become the pressing need of the development China colleges.This paper firstly puts forward the method using university brand degree to evaluate a college brand.It expounds and proves the certainty principle of constituent elements of evaluation index system of university brand degree.It deeply analyzes the constituent elements of university brand degree from the two aspects,functional elements of university and resource elements.
出处
《河南科技学院学报（社会科学版）》
2010年第5期74-78,共5页
Journal of Henan Institute of Science and Technology
关键词
大学品牌
大学品牌度
要素
university brand
university brand degree
element
