摘要
网络广告中,点击欺诈愈演愈烈,已经成为阻碍网络广告业健康发展的一大顽疾。针对网络广告业发展所面临的困境,对预防点击欺诈进行了研究,提出一种基于浏览时间和点击频率,并与验证码相结合的算法。该算法能有效屏蔽类似于木马点击器软件的点击欺诈,有效屏蔽浏览者偶然的无意识的无效点击,显著降低人工点击欺诈的效率,同时也不会让真正的潜在客户流失。
Click fraud has become one of the major problems in the online advertising industry.Concerning the difficulties faced by the online advertising industry,an algorithm based on viewing time and click frequency and combined with verification code to prevent click fraud strategy was proposed.The strategy can shield effectively software click fraud similar to the clicker,and shield effectively viewers unconscious accidental invalid clicks,reduce significantly the efficiency of artificial click fraud,and the real potential client will not escape.
出处
《计算机应用》
CSCD
北大核心
2010年第7期1794-1796,共3页
journal of Computer Applications
关键词
点击欺诈
验证码
点击付费
搜索引擎广告
点击频率
click fraud
verification code
pay-per-click
search engine advertisement
click frequency
