摘要
近年来,消费者选择食用油的标准已不仅仅停留在符合安全卫生标准的层面上,取而代之的是更加注重健康营养因素,这必然促使食用油市场不断开发、升级。本文通过实地调研获取数据,对北京地区食用油消费现状、消费者对食用油的消费观念及需求进行了解,并估算其需求容量,同时对影响消费者购买行为的因素进行分析,最终提出高端食用油在北京地区推广的对策。
In recent years,consumers pay more attention on health and nutrition than just safety when they select edible oil.This move promotes the edible oil market to develop and upgrade continuously.This article,based on field research and found out the existing situation of edible oil consumption and the view on edible oil consumption of the customers in Beijing.It also estimated the demand from the customers,analyzed the factors affecting consumer purchase behavior,and promoted the marketing strategy of high-end edible oil in Beijing eventually.
出处
《食品工业科技》
CAS
CSCD
北大核心
2010年第9期422-425,共4页
Science and Technology of Food Industry
关键词
高端食用油
消费现状
市场趋势
high-end edible oil
consumption situation
market trends
