摘要
介绍医学竞争情报的主要搜集方法和分析方法,包括竞争对手跟踪、核心竞争力分析、关键成功因素分析等,并以2009年H1N1流感为案例进行分析,指出应用竞争情报技术对我国医学发展有重要意义。
The paper introduces the main medical competitive intelligence collecting methods and analyzing methods, including competitors tracking, core competence analysis, key successful factors analysis, etc. Taking 2009 HI N1 as an example it carries out case analysis, points out that applying competitive intelligence technology has important significance for medical science development in China.
出处
《医学信息学杂志》
CAS
2010年第8期12-16,共5页
Journal of Medical Informatics
关键词
竞争情报
医学
案例分析
Competitive intelligence
Medicine
Case analysis
