摘要
以江苏省苏北地区谢湖村为个案,采用田野调查法、逻辑分析法等研究方法,探讨大众传媒对农民体育传播的缺失及对农民体育发展造成的影响。大众传媒在农民体育传播过程中存在的问题主要表现为:农村大众传媒设施缺失、功能缺失、意识缺失等,提出了大众体育传媒对农民体育传播的策略。
With the research methods of field investigation,literature study and logic analysis,the paper discusses the insufficient mass media publicity of the farmer＇s sport and its influence on the farmer＇s sport development.The paper proposes the problems of lack of mass media in villages,lack of function and lack of awareness in the mass media publicity and also proposes the countermeasures.
出处
《体育成人教育学刊》
2010年第4期4-6,共3页
Journal of Sports Adult Education
关键词
大众传媒
农民体育
体育传播
江苏省
mass publicity
farmer＇s sport
sports publicity
Jiangsu province
