摘要
以中国风格的设计元素为出发点,分析了本土化设计的本质和根源,并结合市场案例,论述了本土化设计的价值,进而分析了产品设计中本土化的必要性和可行性。在此基础上,提出了产品设计中的本土化设计必须是以文化为核心的设计理念,以及实现本土化的设计方法。最后通过设计实例,对提出的理论进行了论证。
Taking the elements of Chinese designing style as the starting point,it analyzed the essence and origin of localized designing.Combined with the actual marketing case,it stated the value of localized designing and the further necessity and feasibility.On the basis of the theoretical framework,it promoted a principle that localization in product designing should center on the certain culture and the designing methods to realize localization.Furthermore,it then proofed its ideas through some designed examples.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第16期56-58,共3页
Packaging Engineering
关键词
中国风格
本土化设计
情感
品牌
Chinese style
localized designing
emotion
brand
