摘要
为了寻找中国石油企业在营销力方面与国际石油公司存在的差距,采用秩和比方法并借助Excel统计软件对九大石油公司的营销力作了评价。通过分析得出九大石油公司RSR值差别较大,营销力水平成等级排列。在九大石油公司中,Exxon-Mobil和Shell处于第一等级。CNPC分值仅列第七,虽与TOTAL、BP、Texaco、Chevron、ENI一起被列入第二等级,但与国际大石油公司相比还存在差距。研究结果对提高中国石化企业竞争力有指导意义。
In order to find the gap between marketing power of China＇s oil companies and international oil companies,using rank sum ratio（RSR） method and Excel statistical software,marketing power of the nine major oil companies is evaluated in this paper.By analyzing it is obtained that the differences of the RSR values of nine major oil companies are greater and marketing power level is arranged into a hierarchy.In the nine oil companies,Exxon-Mobil and Shell companies were in the first grade.The score of CNPC only ranks seventh,with TOTAL,BP,Texaco,Chevron,ENI,together is in the second grade,but when compared with big international oil companies it still lags behind.
出处
《辽宁工程技术大学学报（社会科学版）》
2010年第4期372-375,共4页
Journal of Liaoning Technical University(Social Science Edition)
关键词
秩和比法
石油企业
营销力
RSR分布
rank sum ratio（RSR） method
oil enterprise
marketing power
RSR distribution
