摘要
由于高校自身的规律性和特殊性,其学报品牌发展战略往往是与整个学校的发展战略和目标定位紧密联系在一起的,因此对品牌战略的研究和制定也会有所不同。论文根据高校学报的发展实际,结合工作实践经验,提出高校学报品牌发展应注重四大战略。
Owing to the regularities and peculiarities of college development,strategies of college journal brand-development are usually associated closely with the overall developing strategies and aim position for a college.The research and establishment of brand strategy are expected to be different accordingly.Based on the development practice of college journal,combined with personal working practice,it is proposed that there are four major strategies in brand-development of college journal.
出处
《常州工学院学报》
2010年第1期91-96,共6页
Journal of Changzhou Institute of Technology
基金
江苏省教育科学"十一五"规划课题(D/2008/01/024)
关键词
高校
学报品牌
发展战略
college
college journal brand
strategies of development
