摘要
文章阐述了品牌的意义和内涵,分析了我国品牌建设的现状和问题,探讨了品牌建设的有效途径和措施。
With an elaboration of the significance and connotation of brands,this paper makes an analysis of the present situation and problems in China′s brand construction,based on which effective approaches and measures are investigated for constructing brands in this paper.
出处
《常州工学院学报》
2010年第1期62-64,83,共4页
Journal of Changzhou Institute of Technology
关键词
企业品牌
品牌建设
质量管理
创新能力
企业文化
enterprise brand
brand construction
quality management
innovative ability
enterprise culture
