摘要
通过对金融危机前后家具行业状况进行比较,论述金融危机给我国家具行业带来的主要问题。从微观与宏观角度探讨家具企业和政府应采取的有效措施应对危机。提出了政府应制定促进出口的政策,扩大内需,增强市场信心等建议;家具企业要开辟新市场,持续营销策略创新,提升品牌,加速产业结构升级等对策。
In order to effectively deal with the financial crisis and to promote sustainable development in the furniture industry, compared the status of the furniture industry before and after the financial crisis, discussed the main problem which the financial crisis has brought to the Chinese furniture industry, then from the micro and macro angles discuses effective solutions which furniture business and government should response to. The Government should formulate a series of policies to promote exports and expand domestic demand, boost market confidence and so on. ; Proposed strategies for furniture industry is that an urgent need to open up new markets, continuous innovation and marketing strategy, enhanced brand, accelerated industrial upgrading and so on.
出处
《中国林业经济》
2010年第3期26-28,55,共4页
China Forestry Economics
关键词
金融危机
中国家具行业
转型升级
市场信心
finance crisis
furniture industry of China
transformation and upgrading
market confidence
