摘要
医院宣传通常采取大众传播和人际传播两种方式。由于大众传播具有广泛性、及时性、高效性和较强的渗透性等特点,得到了医院管理者的普遍重视。而"走出去""迎进来"和"自造新闻"三种宣传策略,将有助于医院利用大众传播扩大知名度、打造特色品牌。
Propaganda work in hospital always adopted two ways which are the mass communication and interpersonal communication.Mass communication that was characterized by breadth,timeliness,efficiency and high permeability,has attached more attention of hospital managers.The author put forward three kinds of strategies,which are ＂Going Out＂,＂Welcome In＂ and ＂Self-Made News＂ will help the hospital to expand the reputation and build brand characteristics.
出处
《解放军医院管理杂志》
2010年第6期583-584,共2页
Hospital Administration Journal of Chinese People's Liberation Army
关键词
大众传播
媒介
对外宣传
mass communication
medium
external propaganda
