摘要
浙江省于2009年实行新课改高考方案后,新建地方本科院校与老牌本科院校、在杭高校相比,生源质量差距更明显,招生的供求关系虽然基本平衡,但报考专业冷热更加不平衡;各院校之间生源竞争更趋激烈,差异化手段吸引考生更趋明显。因此,新建地方本科院校必须采取积极的应对策略:第一,要加强日常品牌宣传,努力建立招生宣传工作的长效机制;第二,积极争取学校部分专业在部分省份以一本计划招生;第三,加大招生改革力度,努力形成科学合理的招生体制。
After the implementation of new curriculum program in Zhejiang,compared with the old undergraduate colleges and the colleges located in Hangzhou,the enrolling candidates＇quality of the newly established local undergraduate colleges falls short more obviously.Although there is a basic balance in the relation between supply and demand of the enrollment,candidates for hot and cold majors see a more notable unbalance.The competition for enrolling more high-quality students between the colleges tends to be fiercer and more different means are used to attract candidates.This paper gives coping strategies on the enrollment in the situation of executing new curriculum program： the daily education marketing should be strengthened;the colleges＇reputation should be raised;efforts should be made in enrolling students whose scores are above the first level line in some provinces;the enrollment publicity should be actively improved and a permanent mechanism of enrollment publicity should be built;and the enrollment reform should be intensified to form a scientific and rational admission system.
出处
《嘉兴学院学报》
2010年第4期99-102,113,共5页
Journal of Jiaxing University
关键词
新课改
新建地方本科院校
招生
策略
curriculum reform
newly established local colleges
enrollment
tactics
