摘要
节事旅游是以举办地综合实力为基础,在政府积极配合、媒体高度关注、公众主动参与的前提下,围绕特定主题开展的大型活动。具有地域性、参与性、周期性和时间性、综合性、文化性的特点,发展节事旅游有利于塑造区域旅游形象,提升旅游目的地的知名度,促进旅游基础设施完善,促进相关产业发展,具有多种牵动效用。但与此同时我国节事旅游发展还存在以政府主办为主,缺乏市场化运作;活动项目设置雷同,缺少精品节事产品;缺乏市场调研,营销力度不够等问题。针对这些问题应采取政府主导与市场化运作模式并用,突出特色打造节事旅游精品,加大市场调研力度,注重开发节事旅游活动纪念品,加强对节事旅游的理论研究等措施来保证节事旅游事业的健康发展。
Event Tourism is based on the the overall strength of host.In the context of government＇s actively cooperation,the Media＇s high attention,the public＇s active participation,arounding the specific themes carry out the large-scale activities.With the regional,participatory,periodicity and timeliness,comprehensiveness cultural features,to develop the event tourism can help shape the image of regional tourism,enhance the well-known tourist destinations and improve the tourism infrastructure,promote the development of related industries and other variety affects of the effectiveness.At the same time,the development of our event tourism is still dominated by government-sponsored,the lack of market operation,activities of the project settings are similar,the lack of market research,inadequating marketing and promotion efforts.These issues should be taken to use both government-led and market-oriented mode of operation,highlight the characteristics of quality tourism products,strengthen the theory to ensure tourism event tourism have the healthy development.
出处
《黑龙江对外经贸》
2010年第7期120-122,共3页
Heilongjiang Foreign Economic Relations and Trade
基金
黑龙江省2009年研究生创新科研资金项目(YJSCX2009-187HLJ)
关键词
节事旅游
社会效益
旅游文化
event tourism
social benefits
tourism culture
