摘要
人类的终极目标之一就是获得幸福。随着行为决策研究的不断发展,近年来有许多行为决策领域的研究者开始了对幸福的探索。行为决策中的幸福法则包括:快乐编辑、少即是更好、巅峰-结尾法则、短视和损失规避。基于这些法则的提升幸福的策略主要包括:告诉消息的策略、赠送礼物的策略、使用损失规避提升幸福的策略、使用巅峰-结尾法则提升幸福的策略和克服行为短视的策略。
One of humanity＇s ultimate goals is the pursuit of happiness.With the development of behavioral decision making,researchers in this field began the exploration of happiness in recent years.Happiness rules in behavioral decision making may involve hedonic editing,less is better,peak and end rule,myopia and loss aversion.Based on these happiness rules,happiness increasing strategies were proposed as follows：how to communicate news to others,how to give gifts,how to use loss aversion to promote happiness,how to apply the peak and end rule to promote happiness,and how to overcome myopia.
出处
《心理科学进展》
CSSCI
CSCD
北大核心
2010年第7期1096-1103,共8页
Advances in Psychological Science
基金
北京市重点学科建设项目
中科院心理所青年基金项目(Y0CX073S01)
中科院院长奖获得者专项基金(20100123)
关键词
幸福
行为决策
提升策略
happiness
behavioral decision making
happiness increasing strategy
