摘要
人民网,创办于1997年1月1日,是世界十大报纸之一的《人民日报》所建设的以新闻为主的大型网上信息交互平台,也是国际互联网上最大的综合性网络媒体之一。在近几年在重大报道活动中的出色表现,证明了网络媒体队伍的素质和业务水平上升到一个全新的高度,同时网络媒体肩负着越来越重要的舆论引导责任。本文对人民网在日常新闻报道中的舆论引导策略进行分析,并且根据实际案例进行了一一列举,旨在把这些有益的实践探索经验总结起来,希望对网络媒体的进一步发展和更好的进行舆论引导提供借鉴。
People＇s Network, founded in January 1, 1997, is one of the world＇s top ten newspaper ＂People＇s Daily＂ news-oriented construction of a large-scale information exchange platform, is the Internet＇s largest integrated network of media. Major reports in recent years activities in the outstanding performance of the network media contingent that the quality and service levels up to a whole new level, while online media take an increasingly important responsibility of guiding public opinion. This article on the People＇s Network in the daily news reports and public opinion to policy analysis, and based on 11 actual cases were cited, seeks to explore these useful practical lessons learned, in hopes that the network media for further development and better provide a reference guide public opinion.
出处
《邯郸学院学报》
2010年第2期85-87,共3页
Journal of Handan University
关键词
人民网
报网互动
舆论引导
People＇s Network
the interactive network
opinion leader
