摘要
"去中心化"作为电视民生新闻的一种核心传播理念,其由精英向平民转变的选材方式,由教化向沟通过渡的传播语态,由庄重向娱乐靠拢的包装风格是其重要的传播特征。而题材同质、内容肤浅、职能错位则是它在实施过程中容易产生的价值缺失,应该努力避免和革除。
As a major publicity idea of TV livelihood news, decentralization has the characteristics of shifting from selecting materials about the elite to about the ordinary, from preaching tO communicating with the mass, from seriousness to entertainment etc. However, it can＇t be thought that decentralization should contain identical and empty contents, or funetionally misleading.
出处
《怀化学院学报》
2010年第6期65-66,共2页
Journal of Huaihua University
关键词
电视传播
民生新闻
去中心化
telecasting
livelihood news
decentralization
