摘要
介绍了中厚板非计划产品现货高效销售流程建立的现状,构建了现货经济损失最小化的数学模型。求解表明,在最佳销售周期销售,可以实现经济损失最小化,并给出了最佳销售周期的计算方法;以此为基础,提出了现货销售关键绩效指标、现货销售价格政策、现货销售绩效激励措施优化的建议。同时,分析了非计划产品对企业和顾客的影响及其变化趋势,提出了将非计划产品的产出管理作为战略性举措实施管理的建议。
Firstly,the sales flow with high efficiency of non-planned medium and heavy plate was introduced.Secondly,the mathematical model of economic lost of non-planned product was built up.In order to realize the lowest economic lost,the optimum sale cycle was found.And based on the conclusion,the proposals about better key performance index,better sales policy,better motivation measurements were presented.In the end,the effects and its change trend of non-planned products on customers and enterprise self was analyzed.And then,the proposal about regarding the non-planned product output management as one of the strategy measurements was presented.
出处
《山东冶金》
CAS
2010年第3期67-69,共3页
Shandong Metallurgy
关键词
中厚板
非计划产品
产销管理
经济损失最小化
数学模型
medium and heavy plate
none-planned product
marketing and production management
lowest economic lost
mathematical model
